Enriching Traditions
The America’s Cup

No sporting event has a richer tradition than The America’s Cup. For over one hundred and eighty years, nations from around the world have competed for it’s coveted trophy.

We were privileged to be involved in these campaigns.  Shortly before we became involved, the United States entered the Stars and Stripes in the America's Cup, which resulted in the first victory in more than one hundred years for a United States entry sailing in foreign waters. When the United States lost the Cup to the Australians, and with little chance of reclaiming the Cup because of a lack of funds, we brought in corporate sponsorship at unprecedented multi-million dollar levels. In following years, we also took up the campaign for the favored Australian entry of oneAustralia. For these campaigns we created special events, logos, and collateral materials deserving of the world-class reputation enjoyed by this event.

“I couldn’t have done it without you.”
–Dennis Connor, Skipper, Stars and Stripes

“You brought excellence in color to our effort that gave us an extraordinary level of awareness as press coverage.”
–John Bertrand, Skipper, oneAustralia Challenge