Elite Auction Experiences™
Utilizing High Profile Charity Auctions To Successfully Reach Wealthy Individuals and their Companies

Challenge:
To gain exposure, trial and repeat purchases for Eos Airlines, which was a new, unknown luxury airline that launched service with only one daily flight between New York and London in October 2005.  In March 2006, when we began the Elite Auction Experiences, Eos was flying virtually empty.

Solution:
M2000 created Elite Auction Experiences by developing strategic partnerships with exclusive luxury brands such as the Four Seasons London, Cornelia Spa in New York City, and Bentley Motor Cars to be utilized by high-profile, prestigious charities in New York, London and the West Coast as the featured auction package at their annual fundraising galas. 

Results:
In less than 30 days after being assigned the project, M2000 developed relationships with New York’s top charities.

And in less than 24 months, M2000’s Elite Auction Experiences generated more than $3,000,000 for charities in New York and London. Generally, the Elite Auction Experiences raised $80,000 to $100,000+ per auction with some much higher, such as $380,000 for the Robin Hood Foundation event and $430,000 for the Elton John AIDS Foundation event.

M2000 created Elite Auction Experiences for many well-known organizations, including:

Many of these organizations had never before held a live auction, but were willing to expand their horizons when M2000 presented such an appealing opportunity to generate funds for their organization.

M2000 is proud to have many high-profile winning bidders on the Elite Auction Experiences, including a Managing Partner of Bear Stearns, an Executive Vice President of Tiffany & Co. and:

• Mr. Charles Barkley, Former NBA Superstar
• Mr. and Mrs. Finklestein, Chairman, Global Media Partners Credit Suisse First Boston
• Mr. and Mrs. Rudy Giuliani, Former Mayor of New York
• Mr. and Mrs. Thornley, Former President of Qualcomm
• Mr. Bob Wright, Chairman and CEO of NBC Universal

M2000’s Elite Auction Marketing Program quickly became much more effective than traditional advertising and increased seat sales on the airline 900%, in addition to securing major corporate contracts with many companies on the basis of their executives flying the airline.

"Your vision for Eos Airlines from the moment you began working for us, more than 14 months ago, just as Eos Airlines was getting off the ground, has helped shape the future of the airline…. Through your development of the… auction packages for high-profile charities’ annual fundraising events, you have taken creativity to a new level…. Not only have you provided amazing results with your original marketing programs, you have been personally responsible for real ticket sales and we could not be more appreciative of the business you have generated."
-David S. Pottruck, former Chairman and CEO of Eos Airlines